Service

Lead Enrichment & Scoring.

A name and a domain isn't a lead, it's homework. Enrichment turns it into a full picture, and scoring puts the ten worth your week at the top, so you spend your selling time talking instead of researching.

n8nClayApolloAttioHubSpotLinkedIn

The problem

You're spending your best hours on research a machine should do.

Every raw list, every inbound signup, every export lands as a half-picture. Before you can decide who is worth a call, you are digging through LinkedIn, company sites, and funding news.

That research is exactly the work that gets skipped when the week fills up. So either the list goes cold, or you call the wrong people first.

Enrichment fills in the picture automatically, and scoring ranks it, so the decision about who to contact is already made when you sit down.

What we build

Auto-enrichment on inbound signups, so a new lead arrives complete

Bulk enrichment on a list or Apollo pull, filling in role, company, stack, and funding

An ICP scoring model that ranks leads against the traits your best customers share

CRM cleanup: dedupe, fix stale fields, and keep records matching reality

We build the scoring model around your actual closed deals, not a generic template.

How it works

Map your ICP

We work out what your best customers have in common: size, stage, stack, role, whatever actually predicts a close. That becomes the scoring logic.

Wire the sources

We connect the enrichment tools that fit your data, so every lead gets filled in from the same reliable places every time.

Enrich and score

New and existing leads get enriched and ranked automatically. High scores rise to the top, junk gets flagged.

Land it clean

Everything syncs to Attio or HubSpot, enriched and ranked, so your pipeline reflects reality without you maintaining it.

What you get

A CRM where the leads worth your week are already at the top.

No more research tabs, no more guessing who to call first. Every lead arrives complete and ranked, and your records stay clean on their own.

Enrichment on every inbound and imported lead

A scoring model built from your own closed deals

Deduplication and field cleanup across your CRM

Sync to Attio, HubSpot, or your existing stack

Full documentation, and you own the workflow

Common questions

Where does the enrichment data come from?

Tools like Clay and Apollo, plus public sources and anything in your existing stack. We pick the combination that covers your ICP best and is worth the cost at your volume.

How accurate is the scoring?

It is as good as the pattern in your closed deals, and it improves as you close more. It won't replace your judgment on a specific account, it just makes sure you look at the right accounts first.

Can you clean up a messy CRM we already have?

Yes. Deduping, enriching stale records, and fixing broken fields is a common first project. A clean base makes everything downstream work better.

What if we don't have a scoring system yet?

Most founders don't. Building one from your closed deals is part of the work. You don't need anything in place beyond a clear sense of who your best customers are.

Stop researching leads you haven't even qualified yet.

On the audit call we'll look at where your leads come from and build a scoring model from the deals you've already won. 30 minutes.

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